ONLINE ACCESS + WORKBOOK | TRENDHOUSE CASUAL & ATHLEISURE + YOUTH ONLINE TREND REPORTS
>> all new releases of the next 12 months
>> including access to the last 12 months archive
>> download as PDF and or associated files or artwork or imagery
>> Influences, looks, colour directions, colour combinations and product directions.
>> Including 2 print versions of the Casual & Athleisure edition + cotton colour swatch pack
Even before the Covid-19, the global market for sports and sports-inspired clothing was growing at a compound annual growth rate (CAGR) of 5.6 percent. During the pandemic, it just took off and, while people may talk about a return to dressing up when everything gets back to normal, we don’t believe it!
Future growth is guaranteed because:
1. Technological improvements in fibres, fabrics and manufacturing continue to make products better performing and more protective.
2. The current fixation with health and outdoor socializing has made athleisure the go-to apparel sector.
3. Formal dressing is in permanent decline. The future is hybrid dressing with comfort the driving factor.
That’s why Trendhouses’s Casual & Athleisure is the fastest growing publication in the field. Unique in its approach, the report is easy to use, built in logical product and merchandising development stages to give a clear and complete overview of what’s important for the coming season. Big Ideas: the mainline stories that provide the background and zeitgeist to our trends. +++ Setting the Scene: we provide the background to each story – who it’s for, what they like and why they will buy it. +++ Concepts for the season: five different stories featuring: the influences and news pieces that support our look; look & feel guides; colour palettes & colour combinations; fabric selections; original and fully editable print and placement graphics; and finally, the outfit builds. +++ Accessories & Trims: complement our stories with a comprehensive package of highly sellable trimmings and accessory ideas. +++ Summaries: we finish each story with a condensed summary detailing the key points that you need to follow. +++ Essential CADs: our listing of the essential cads broken down by items so you have the perfect styling overview of your season.
Even before Covid-19, Gen Z was a generation to be reckoned with. Now, it’s come out of the pandemic, all guns blazing and determined to turn this world into a better place confronting climate change, inequality and gender issues.
That’s why Trendhouse ‘Youth’ is one of the most relevant trend reports on the market today – unique in the way it looks at lifestyle aspiration and design through the eyes of Gen Z consumers themselves rather than imposed from above.
After a general overview, the online report is constructed around five, core, up-to-the-minute themes. Each theme is broken down accordingly:
Synopsis: introducing the theme and highlighting the reason why this story is so important.
Influences: lifestyle trends and news pieces that support and inspire our story.
Look & Feel: images to set the visual tone and design foundation of the look.
Colour & Colour Combinations: the core palettes for each story. Colour combinations are then featured within the product categories that follow.
The Looks: our overview of how our design philosophies can be built through into fashion looks for Girls, Guy’s apparel, Accessories and footwear.
Product development: taking our concepts into apparel and accessories that will appeal to the current Youth market.
The Trendhouse Youth report is the master guide for anyone seeking a design and marketing strategy across all consumer industries that is truly relevant to this highly independent, powerful and influential generation.