Trendhouse Youth Gen Z, Casual & Athleisure

Trendhouse Youth Gen Z, Casual & Athleisure


>> all new releases of the next 12 months

>> including access to the last 12 months archive

>> download as PDF and or associated files or artwork or imagery

>> Influences, looks, colour directions, colour combinations and product directions.


Even before the Covid-19, the global market for sports and sports-inspired clothing was growing at a compound annual growth rate (CAGR) of 5.6 percent. During the pandemic, it just took off and, while people may talk about a return to dressing up when everything gets back to normal, we don’t believe it!

Future growth is guaranteed because:

1. Technological improvements in fibres, fabrics and manufacturing continue to make products better performing and more protective.

2. The current fixation with health and outdoor socializing has made athleisure the go-to apparel sector.

3. Formal dressing is in permanent decline. The future is hybrid dressing with comfort the driving factor.

That’s why Trendhouses’s Casual & Athleisure is the fastest growing publication in the field. Unique in its approach, the report is easy to use, built in logical product and merchandising development stages to give a clear and complete overview of what’s important for the coming season. 

Big Ideas: the mainline stories that provide the background and zeitgeist to our trends. 

Setting the Scene: we provide the background to each story – who it’s for, what they like and why they will buy it. 

Concepts for the season: five different stories featuring: the influences and news pieces that support our look; look & feel guides; colour palettes & colour combinations; fabric selections; original and fully editable print and placement graphics; and finally, the outfit builds. 

Accessories & Trims: complement our stories with a comprehensive package of highly sellable trimmings and accessory ideas. Summaries: we finish each story with a condensed summary detailing the key points that you need to follow. 

Essential CADs: our listing of the essential cads broken down by items so you have the perfect styling overview of your season.


Even before Covid-19, Gen Z was a generation to be reckoned with. Now, it’s come out of the pandemic, all guns blazing and determined to turn this world into a better place confronting climate change, inequality and gender issues.

That’s why Trendhouse ‘Youth’ is one of the most relevant trend reports on the market today unique in the way it looks at lifestyle aspiration and design through the eyes of Gen Z consumers themselves rather than imposed from above.

After a general overview, the online report is constructed around five, core, up-to-the-minute themes. Each theme is broken down accordingly:

Synopsis: introducing the theme and highlighting the reason why this story is so important.

Influences: lifestyle trends and news pieces that support and inspire our story.

Look & Feel: images to set the visual tone and design foundation of the look.

Colour & Colour Combinations: the core palettes for each story. Colour combinations are then featured within the product categories that follow.

The Looks: our overview of how our design philosophies can be built through into fashion looks for Girls, Guy’s apparel, Accessories and footwear.

Product development: taking our concepts into apparel and accessories that will appeal to the current Youth market.

The Trendhouse Youth report is the master guide for anyone seeking a design and marketing strategy across all consumer industries that is truly relevant to this highly independent, powerful and influential generation.