TRENDHOUSE YOUTH
Trendhouse ‘Youth’ is one of the most relevant trend reports on the market today – unique in the way it looks at lifestyle aspiration and design through the eyes of Gen Z consumers themselves rather than imposed from above.
After a general overview, the report is constructed around five, core, up-to-the-minute themes. Each theme is broken down accordingly:
Synopsis: introducing the theme and highlighting the reason why this story is so important.
Influences: lifestyle trends and news pieces that support and inspire our story.
Look &Feel: images to set the visual tone and design foundation of the look.
Colour &Colour Combinations: the core palettes for each story. Colour combinations are then featured within the product categories that follow.
Materials &Textures: the look and feel of textiles and base materials around which to build your story.
Graphic Directions: everything from prints and typographies to packaging and graphics.
The Looks: our overview of how our design philosophies can be built through into fashion looks.
Product development: taking our concepts into stationary, tech, beauty, cosmetics, interiors and spaces that will appeal to the current Youth market.
The Trendhouse Youth report is the master guide for anyone seeking a design and marketing strategy across all consumer industries that is truly relevant to this highly independent, powerful and influential generation.
THY22 | 2022