Trendhouse Youth Gen Z

Trendhouse Youth Gen Z

ONLINE ACCESS | TRENDHOUSE YOUTH GEN Z TREND REPORTS


>> all new releases of the next 12 months

>> including access to the last 12 months archive

>> download as PDF and or associated files or artwork or imagery

>> A complete overview of what’s important on Girls and Guy’s apparel and accessories for the coming seasons

>> Influences, looks, colour directions, colour combinations and product directions.


TRENDHOUSE YOUTH
Included

Even before Covid-19, Gen Z was a generation to be reckoned with. Now, it’s come out of the pandemic, all guns blazing and determined to turn this world into a better place confronting climate change, inequality and gender issues.


That’s why Trendhouse ‘Youth’ is one of the most relevant trend reports on the market today unique in the way it looks at lifestyle aspiration and design through the eyes of Gen Z consumers themselves rather than imposed from above.


After a general overview, the online report is constructed around five, core, up-to-the-minute themes. Each theme is broken down accordingly:

Synopsis: introducing the theme and highlighting the reason why this story is so important.

Influences: lifestyle trends and news pieces that support and inspire our story.

Look & Feel: images to set the visual tone and design foundation of the look.

Colour & Colour Combinations: the core palettes for each story. Colour combinations are then featured within the product categories that follow.

The Looks: our overview of how our design philosophies can be built through into fashion looks for Girls, Guy’s apparel, Accessories and footwear.


Product development: taking our concepts into apparel and accessories that will appeal to the current Youth market.

The Trendhouse Youth report is the master guide for anyone seeking a design and marketing strategy across all consumer industries that is truly relevant to this highly independent, powerful and influential generation.