TRENDHOUSE CASUAL and ATHLEISURE BOOK
The global market for sports and sports-inspired clothing is constantly growing at a remarkable annual growth rate.
Future growth is guaranteed because:
1. Technological improvements in fibres, fabrics and manufacturing continue to make products better performing and more protective.
2. The current fixation with health and outdoor socializing has made athleisure the go-to apparel sector.
3. Formal dressing is in permanent decline. The future is hybrid dressing with comfort the driving factor.
That’s why Trendhouses’s Casual & Athleisure is a must have publication in the field. Unique in its approach, the book is easy to use, built in logical product and merchandising development stages to give a clear and complete overview of what’s important for the coming season.
Big Ideas: the mainline stories that provide the background and zeitgeist to our trends.
Setting the Scene: we provide the background to each story – who it’s for, what they like and why they will buy it.
Concepts for the season: five different stories featuring: the influences and news pieces that support our look; look & feel guides; colour palettes & colour combinations; fabric selections; original and fully editable print and placement graphics; and finally, the outfit builds.
Accessories & Trims: complement our stories with a comprehensive package of highly sellable trimmings and accessory ideas.
Summaries: we finish each story with a condensed summary detailing the key points that you need to follow.
Essential CADs: our listing of the essential cads broken down by items so you have the perfect styling overview of your season.