ABOUT
In the Trendhouse ‘Youth’ book, design and lifestyle aspiration is seen through the eyes of Gen Z’s themselves rather than imposed from above. It’s a guide and inspiration for designers and marketers seeking a design strategy that is truly relevant to this highly independent, powerful and influential generation. After a general overview, the book is constructed around five, crucial, up-to-the-minute themes. Each theme is broken down accordingly
All issues can be purchased at modeinfo.com
01 Synopsis
Introducing the theme and highlighting the reason why this story is important to designers and marketers.
02 Influences
Lifestyle trends and news pieces that support and inspire our story.
03 Look and Feel
Images to set the visual tone and design foundation of the look.
04 Colour and colour combinations
The core palettes for each story. Colour combinations are then featured within the product categories that follow.
05 Materials & Textures
The look and feel of textiles and base materials around which to build your story.
06 Details and Trims
All the final touches with which to not only complete but also bring added value to the look.
07 Graphic directions
Everything from prints and typographies to packaging and graphics.
