ABOUT

In the Trendhouse ‘Youth’ book, design and lifestyle aspiration is seen through the eyes of Gen Z’s themselves rather than imposed from above. It’s a guide and inspiration for designers and marketers seeking a design strategy that is truly relevant to this highly independent, powerful and influential generation. After a general overview, the book is constructed around five, crucial, up-to-the-minute themes. Each theme is broken down accordingly

All issues can be purchased at modeinfo.com

01 Synopsis

Introducing the theme and highlighting the reason why this story is important to designers and marketers.

02 Influences

Lifestyle trends and news pieces that support and inspire our story.

03 Look and Feel

Images to set the visual tone and design foundation of the look.

04 Colour and colour combinations

The core palettes for each story. Colour combinations are then featured within the product categories that follow.

05 Materials & Textures

The look and feel of textiles and base materials around which to build your story.

06 Details and Trims

All the final touches with which to not only complete but also bring added value to the look.

07 Graphic directions

Everything from prints and typographies to packaging and graphics.

08 The Looks

Our overview of how our design philosophies can be built through into fashion looks.

09 Product Development

Taking our concepts into stationary, tech, beauty, interiors and spaces that will appeal to the current Youth market.

In our USB stick, we provide you with files broken done into the various stories with their individual images for use in developing your own work methods. There is also a complete digital edition of the product.

For more information, to order or subscribe contact: info@modeinfo.com