Although unique in its approach, Kidswear remains a pragmatic tool that is easy to use and adapt to companies’ existing merchandising and manufacturing systems, while still bringing something very new to design strategy.The product is built in logical product development stages to give a clear and complete overview of what’s important in the coming season. Thanks to careful analysis, we are able to provide you with clear and precise directions and answers.
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01 The Big Ideas
The mainline stories that provide the background and zeitgeist to our trends. These pages delineate the key factors that will impact the childrenswear market 18 months later.
02 Colour Overview
Colour is the maker or breaker of design today: its importance in the children’s market is bigger than ever. We follow a highly professional, merchandising approach to palettes, where we highlight the core colours for your season, then add the new season hues and finish of with the high fashion pops and accents.
03 Product Overview
Again, we use the vast experience of the Trendhouse team to pick out the winning and all-important items and silhouettes for the season – broken down into core, seasonal and high fashion categories.
04 Concepts of the season
Different stories that hark back to the big ideas at the start of the product.
Each concept features: