Although unique in its approach, Kidswear remains a pragmatic tool that is easy to use and adapt to companies’ existing merchandising and manufacturing systems, while still bringing something very new to design strategy.The product is built in logical product development stages to give a clear and complete overview of what’s important in the coming season. Thanks to careful analysis, we are able to provide you with clear and precise directions and answers.

All issues can be purchased at modeinfo.com

01 The Big Ideas

The mainline stories that provide the background and zeitgeist to our trends. These pages delineate the key factors that will impact the childrenswear market 18 months later.

02 Colour Overview

Colour is the maker or breaker of design today: its importance in the children’s market is bigger than ever. We follow a highly professional, merchandising approach to palettes, where we highlight the core colours for your season, then add the new season hues and finish of with the high fashion pops and accents.

03 Product Overview

Again, we use the vast experience of the Trendhouse team to pick out the winning and all-important items and silhouettes for the season – broken down into core, seasonal and high fashion categories.

04 Concepts of the season

Different stories that hark back to the big ideas at the start of the product.

Each concept features:


• Influences and news pieces that support and inspire our story.

• Look & feel guides: images to set the visual tone and design foundation of the look.

• Colour & colour combinations: the core palettes together with suggested mixes and harmonies. Note that colour chips are provided on detachable cards that can be carried around with you to exhibitions, meetings etc.

• Fabric selection: weaves, knits, prints, trims and accessories, with which to build your story.

• Graphics: a specially developed section of original and fully editable print and placement graphics.

• The out t builds our guide to balancing colour, print, and graphics across your product range. How to mix all the ingredients of the season into your product recipe.

• The summary: each story ends with our selection of the ve absolute musts around which the look is built.

05 Extra

At the back of the book we have added a folder of 16 essential prints and must-have silhouettes executed on transparent overlays that allow you
to experiment with patterns, shapes, placements and looks.

06 USB Stick

We provide you with files broken done into the various stories with their individual images. We also provide, wherever possible, CADS and Vectored images for use in developing your own design approaches. There is also a complete digital edition of the product.

For more information, to order or subscribe contact: info@modeinfo.com